Grow, Raise, Exit
Maximising the value of your business prior to an exit.
A panel of exited healthcare and professional services founders.
Embankment, London.
19th November 2026.
4pm - 7:30pm.
On the stage
Rachel Murphy - Founder & CEO, The Grafter
Founder and CEO of The Grafter. Serial entrepreneur who led digital transformation inside the NHS, including early development of what became the NHS App, before founding, scaling and selling multiple ventures. Built her second company, Difrent, into a profitable award-winning consultancy in 1,000 days and exited for eight figures (£13.3 million). Two successful exits in total. She built The Grafter so others can take the path to exit with others who have been there and done it.
Charlotte Talmage - Founder & CEO, Uuna
A people-led change management consultancy she started in 2023. Cooper Parry acquired it in June 2026 as part of its Cooper Parry Digital division. Uuna had built a network of more than 50 associates delivering large-scale transformation programmes, ERP turnarounds and internal change capability. Clients included Oxford University Press, Hays, Cognizant, WSP, Arup, Unite Students and City of London. Uuna was B Corp certified.
Neil Osmond - Co-founder & CEO, earthware
Built a digital healthcare agency that partnered with healthcare companies to deliver creative innovative solutions for mainly healthcare professionals and patients. Earthware grew to 30+ people when it sold to Prime Global in 2022, a PE-backed medical communications group. Earthware had multiple offers before choosing Prime Global, after being encouraged to go to market earlier than originally planned.
Vijay Mistry - Partner & Co-founder, VIPA Digital.
Built a leading independent data centre consultancy from 2018, delivering 168 projects across 31 countries. Vijay has over 30 years experience working across data centres, digital infrastructure and technology. Leading the advisory across the full infrastructure lifecycle, particularly investors, developers and operators on some of the opportunities and challenges shaping the sector. Exited to JLL, just a few weeks ago. The ink is barely dry, so expect a very fresh perspective.
Healthcare growth challenges
The NHS buying cycle
Big purchases land in three or four months. Lumpy revenue reads as risk unless you can explain the mix.
Who buys
Strategics, PE platforms and partners already in your supply chain.
Shrinking budgets
Justifying value gets harder every year. Prove outcomes, not activity.
Timing
Go to market when the numbers show your strongest periods.
Alternative revenue
Private, international, product. How to de-risk a single-payer story.
PS growth challenges
Client concentration
One client carrying the P&L moves money into an earn-out. First thing a buyer prices, slowest to fix.
Contracts and margin
Change-of-control clauses, utilisation by client, profit normalised for owner pay.
Retainers versus projects
Retained revenue is valued as recurring. Projects are valued as work you have to win again.
Who buys
Consolidators, PE platforms and adjacent firms buying a capability. Specialists sell.
Founder is the relationship
If the big accounts still call you first, expect a longer earn-out period.
Agenda
4:00pm
Doors. Arrival and networking.
5:00pm
The panel. What moves value before a sale, in both sectors, followed by 30 minutes of your questions.
6:30pm
Drinks and networking for 1 hr.
